DANIEL EIDE

Hey! I’m Daniel, a designer and team leader in the SF Bay Area. In over 20 years of my UX design career, I’ve designed for large global companies and small fast-paced startups. I’ve been fortunate to ship multiple award winning products to customers at home, on the go and on the road.

I'm most excited about designing solutions for real problems that people encounter every day.  I'm a hands-on designer who loves creating prototypes for gathering quick hands-on feedback through iterations. I enjoy creating scaleable design systems that strike the right balance between familiar design principles and pushing the boundaries of the latest design trends.

What I find fascinating about automotive design is the unique opportunity of solving for technology, safety and accessibility challenges. By focusing on the user and their needs, we can create an elegant and delightful experience for any situation. Some of my recent products include Alexa for BMW, Lamborghini and Rivian. Check out those and more of my selected work below.